Technology is playing a huge role in transforming things in the business world in this age of digitization.
The technology itself is changing over time and is incorporating various marketing techniques such as social media marketing, telemarketing for lead generation.
No matter how fast technology is transforming, people revert to the same working methods in different ways and therefore telemarketing has become so valuable just because the telephone has always been the efficient method of lead generation. in the first days.
The first thing that comes to mind when we hear about Telemarketing are late-night calls.
However, we all know that there is no other efficient one-to-one direct marketing approach than telemarketing.
In addition to generating sales, this method is also effective in collecting data and generating leads.
Being in the technology marketing services industry, especially in the realm of telemarketing since the late 1970s, we have seen this industry evolve over time, which may even seem like a revolution.
Over time, we have been wondering about many things like “What to expect from this traditional method of telemarketing as part of technology marketing services as we approach 2018”.
The conventional telemarketing industry has evolved since the late 1970s, when it was first introduced into the marketing services industry.
During that period, telemarketing was very exciting as it delivered an astonishing return on investment and “call to contact” ratios stood at 20%. Instead of voice messages, IT managers preferred to answer phone calls and this resulted in innovative IT product launches.
At the time, advertising was something new in the business world and marketers used unique techniques that were meant to target new audiences in the market. These methods have not been seen or heard before. In other words, attracting people’s attention and converting leads into sales became much easier with these methods, as the market was not as saturated during the period.
Another advantage is that IT inventions were unique, authentic and creative, propelling the industry forward in a way that has never been seen before. Telemarketers took the opportunity for a ride and made effective use of new and innovative technologies to deliver successful returns to their customers.
That time is regarded as the golden age and the pinnacle of success in this commission-based telemarketing industry.
This was the period when almost all successful marketers had total faith in their ideas, their skills, their way of doing business, and their ability to successfully connect with leads and ultimately extract sales leads, which generated huge returns on your investments.
As we approach 2018, the most important question is what to do now for telemarketing?
Have we reached a stage where the methods are out of date?
Isn’t it the traditional marketing period anymore?
Does telemarketing still have a place in today’s marketing industry or are there new methods?
Today, salespeople and marketers are working smarter and harder to convince people to buy their products. To attract the attention of new and existing customers, marketers must be extremely serious and hard-working; they can no longer take it lightly.
Technology has evolved over time and everyone can see the variations on all themes, such as improved functionality, advanced methods, and new versions compared to 20 years ago.
Another thing marketers need to understand now is that customer expectations have changed, making it relatively more difficult to succeed in the external marketing industry. The “call to contact” rate is 10% only compared to about 20% during 1998.
To grow and succeed in the inbound marketing industry, your business principles must be very strong and you will have to work smarter and harder, develop new methods, diversify, and innovate.
Successful marketing agencies now spend most of their time cleaning databases and ensuring total accuracy so that all custom campaigns can become a success.
This means that all other marketing agencies must work harder to ensure the best results for their clients. Agencies can choose to Flag all contacts in their databases, which are on continuous voicemail, to ignore them and focus on those contacts who have the best chance of success.
The way companies market and engage with their potential customers has also undergone a transformation, with the growth of social media platforms. Right now, the marketing industry is completely unpredictable. No one should believe that social and digital channels are the only way out in today’s marketing world. The only thing that remains the same is the method of telemarketing as part of successful marketing campaigns. If done well, telemarketing can help you drive growth and contribute to success.
The European Parliament has drawn up the EUDPR (Data Protection Regulation) which suggests changes in the data protection rules, which will affect the direct marketing industry. But if you follow the rules, there will be no problem and the telemarketing technique can be used without problems.
A successful company will always want to use telemarketing as one of its marketing techniques. To use this method, each company must do the research correctly and distinguish who is in the database and why they are there. These companies should only connect with customers who are their potential target audiences for marketing campaigns and should also respect when customers want to be removed from their database.
Being the owner of your business, make sure your business and its people are well behaved and remain credible. Your company’s reputation and membership in marketing associations will depend on your credibility.
From now on, each company will adopt advanced technologies to help its members use the database correctly to deliver positive results to customers. Every business must constantly update the information in the database to make good use of personalized marketing and connect with people when necessary. This will lead to a higher return on investment.
No matter what you think of telemarketing, you cannot deny its effectiveness in generating leads and it is a successful part of the marketing mix involving email, direct mail, and other digital and social solutions.
Here are some of the most important benefits of applying telemarketing as an effective marketing tool.
• Telemarketing gives a direct answer: through this marketing tool, you will get immediate results no matter what your objective is and if you are capable of generating immediate leads and sales. It will help provide a direct return on investment.
• Can work effectively with hot and cold lists: Telemarketing can be used by all businesses to get new customers, generate sales, and also advance leads they have already contacted or sell to existing customers.
• It is very flexible: Telemarketing is a flexible tool in the sense that you can get valuable feedback the moment you start making calls. You can use the valuable feedback to change or polish the procedure and make quick and effective transformations.
• Works like a human being – Experienced telemarketers have incredible listening and communication skills. Your message will be perfectly tailored to each specific customer, unlike other advertising channels or techniques. Telemarketing can easily be used to gather immediate feedback and information.
• Telemarketing can be easily measured: each and every call will provide you with information on the basis of which you can decide what to do in the future. You will get all the information through this marketing tool when you want to distinguish how efficient your sales team is, or how precise and accurate your contact information is, or what percentage of customers read direct mail postcards.
• You can generate leads and open market data – The telemarketing technique will give you a great opportunity to learn and improve. By using all the essential information, you can fill in the necessary gaps in your telemarketing tool knowledge acquisition process.
• Improves overall efficiency – This is very true, as telemarketing can improve other marketing efforts or techniques your business uses. This is very applicable to direct mail. Using the telemarketing tool just before using direct mail will help you identify your potential customers so that you can drop all inappropriate contacts. By using inbound or outbound telemarketing immediately after direct mail, you can easily improve response rates, capitalize on interest, and also record valuable feedback on all the marketing materials you’ve sent out. The same can be achieved with any other direct marketing tool, such as email marketing, personal sales, or SMS marketing.
All things are taken into account about telemarketing …
2018 will undoubtedly be more than a year in which conventional marketers will continue to gather all their tools, components, techniques, etc. of marketing. to create an integrated marketing solution.