Post ads online and watch your leases skyrocket. For an owner or property manager to be successful, effective classified advertising is a fundamental strategy to achieve their goals and be successful. Renters really need to know about your apartments and houses for rent in order to rent from you.
The key term in that first sentence is effective classified advertising. Print classifieds, such as newspapers, rental publications, weeklies, and magazines, are becoming less effective. Every day, an increasing number of renters turn to the Internet for rental information.
To stay competitive, landlords need to refocus their advertising budget and efforts by posting rental ads online. Free online classified advertising on Craigslist should take the driver’s seat in your marketing strategy.
If you are in the business of renting apartments or houses, you must do internet marketing and advertising. While newspaper classifieds may have worked gloriously in the past, these methods are becoming archaic as more renters turn to the Internet as their main source of rental information.
However, many online advertising methods are expensive and unproven. This is a scary proposition for many property managers who are new to the Internet. A great and easy place to start is posting free online classifieds on Craigslist.
Some listing services, including Craigslist, allow property owners and managers to create specific full-page classified ads. For many property management professionals and landlords who are making the switch to Internet advertising, Craigslist is a good starting point in their Internet marketing strategy.
Craigslist and other classifieds sites allow landlords to post ads online to target renters who are online. And with a huge increase in popularity and visitors, online classifieds sites are effective as they are affordable.