Click fraud is a criminal offense that can land someone in jail once proven guilty.
But for some publishers, especially those who do not know much about information technology, it is quite difficult to know which clicks are fake and which are valid.
Based on this, Google AdSense developed a click fraud monitoring plugin.
This tool helps prevent unintentional clicks from the publisher and malicious clicks from other users and application programs.
The plugin also blocks certain suspicious internet addresses. According to Google, the software is simple and easy to install. Even not so internet savvy people will have an easy time using it.
Various features of the monitoring tool can ensure AdSense users of their protection. The program notifies the site owner by email when a user is banned.
Ads are disabled whenever clicks become redundant. IP addresses can also be manually unblocked. Basically, the plugin counts all clicks on a certain ad.
If the click exceeds a specified number, the ad is removed. The user or bot is also blocked.
In addition to using tools to avoid getting caught by click fraud, there are several ways to protect site owners from this problem.
It’s important to use a unique URL for your landing pages so that you can clearly evaluate the statistics. Also, don’t believe advertising companies that offer high prices for clicks.
If the amount is too good to be true, it probably is. There are free programs that track clicks on websites. This can help you identify if the clicks are coming from your competitor.
AdSense advertisers can also avoid click fraud by following the tips below. Focusing on well-established sites can reduce the risk of false clicks.
Only use trusted publishers. Also, limit ad exposure in certain countries with low employment rates.
Bots are generally found in these areas. Always keep an eye on your campaigns. Consider disabling ads for your own IP address.
This will prevent accidental clicks and will not cause Google to mistake others for you. This can be done through the htaccess files on your website.
Study ways to access and disable specific parts of this registry. By doing so, the possible threats are limited.
Stay away from pop-ups because their ads should not be displayed on web pages that have irrelevant content with illegal activity, adults, gambling, firearms, or drugs.
Study the server logs and keep an eye out for any suspicious activity. Immediately report any unusual performance.
Look for large spikes in traffic and suspicious activity on files or folders that users don’t typically have access to. It is suggested that you keep track of these by recording uptime.
For best results, it is generally recommended to purchase monitoring software that offers significant features to take care of your ads.
Consider the price and what it offers. Get from well-known market sites. Do not spam requests that you receive from your email.
Again, too-good-to-be-true promises are often empty. Hands-on monitoring can really help, as humans can do many things that machines cannot.