It’s great to give your passion wings! Buying an established website can help you make a profit if you have made a smart or better decision. Before buying any website online, there are several factors that need to be considered. Here are some tips that every buyer should know before executing on the idea of buying an online website.
1. Rest assured that you have technical knowledge and skills
To run a website successfully, it is essential to have some kind of knowledge related to the website and how to maintain it. Although some sites are fairly easy to keep up and running, any ecommerce website needs to be constantly updated with products, offers, and content. So, along with some business skills, it may also require the skill of a web developer, such as working in PHP, JavaScript, or MySQL, as you may not want to hire someone trustworthy for small tasks.
2. Look for existing traffic on the website.
Always request the Google Analytics report available on the website before purchasing the website. Do not trust screenshots or other data as they may also be faked. Request user details with Google account to see analytics up close.
3. Know the type of website: established or not!
The company that is making excellent income for a while could be sold out in a few months if the website is not well established with a solid analytics report. Be sure to review the metrics for the past six months to find out monthly traffic, revenue, backlinks, and domain name age.
4. Look for bad links
Always check the website for any wrong links such as penguin or panda. These errors are difficult to fix, especially if you are running the business without help. So, make sure you have everything in place before taking ownership.
5. Make sure you pay the actual amount
The best way to find out if the website is performing well is through your previous income data. While the website may have the potential for great performance, you will have to put in extra effort and money for brand awareness.
6. Watch for any sharp drops or spikes.
In case you have noticed a sharp drop or increase in traffic, it may be an effect of something that did not go well with the marketing.
7. Are target audiences converting?
The conversion depends solely on the marketing strategy of the website. However, be sure to monitor your ads and their impact on sales.
8. Things to keep in mind when closing the deal
It is highly recommended not to make the full payment when closing the deal until you have received all the IDs, passwords for the control panel, FTP and hosting.