First of all, we must recognize that Internet marketing is simply a way of doing business with other people who know us, like us, and trust us. No matter how we do business, both online and offline, business is primarily about building good relationships.
Everyone seems to be wondering about internet marketing and what it really means to most people in America. Is it the same thing people do when they tell their friends about a new product or service over the phone? Is everyone telling their friends about finding the best product and riches beyond measure, trying to build a “downline”, for example?
We agree, it is confusing for most of us. The more we hear about internet marketing, the more confusing it gets. Why is that? Everyone tries to explain the details when they have no idea what it is about. At least we agree on some things.
Perhaps we can agree that internet marketing generally involves a website with what is known as a “squeeze” page where instant messaging tries to entice visitors to sign up with their name and email address. . Usually a gift is given to everyone who signs up and then we start using email for follow-up messages.
You don’t really need to have a website, but it seems like a standard fee and normal procedure for most of the people who hang out on internet marketing. You can make that decision later, but we like the email connection with subscribers.
Unfortunately, some people sign up, leave their name and email address, and then almost immediately forget that they gave the connection until an email message appears in their inbox. They immediately yell SPAM without being fair to the sender.
Most autoresponder systems, such as Aweber, Contact, and others, require confirmation before subscribers start receiving messages. Even with this extra step, there are still complaints that people forget they signed up. No system is perfect even when additional steps are added to avoid email issues or complaints.
Automation is useful to the internet marketer today because every email message gives the recipient a button to unsubscribe with a single click. It’s that easy to remove yourself from any list, which should eliminate subscriber complaints.
It is very important that you send emails to people who are interested in your products or the messages you share or they will quickly leave, unsubscribe, without thinking or are simply tired or have lost interest in your approach.
Actually, you are better off being an internet marketer when people unsubscribe once they no longer have any interest in your “stuff” or what you have to say. Harley riders don’t last forever, horse lovers change, singers grow old, etc.
Another extension of your internet marketing reach will connect you to social media, your Facebook fan pages, LinkedIn, wherever people are on the planet is where you will find the internet marketer.
Building your subscriber list is great and a top goal for the internet marketer with a definitive business plan. However, never allow urgency or trying to jump-start the process to upset or enrage others. You want to build a relationship of knowledge, liking, and trust with all of your subscribers for long-term success in your business.