Most of the social media marketers are now chatting about streaming videos and their uses. From small-scale industries to prominent corporate organizations; everyone is trying to take advantage of the video trend. Surveys and research have shown that people want to watch live video on Facebook rather than spend time watching a video that is not streamed live. Smartphones and tablets have added essence to live video streaming, making them extremely popular. There are several major players in the market when it comes to live video. They are Facebook Live, YouTube Live, Periscope, and much more. Here, I have listed some good practices that you can consider before using streaming videos. They are as follows:

> Study the market properly Before starting any marketing initiative; finding information is vital. Solve some simple questions about live streaming and try searching on your favorite search engine. Read blogs and articles related to live streaming; consider the experiences of its users, their opinions, etc. You can access the information for the things needed to get started with streaming, the minimum bandwidth needed, the top live streaming providers, etc. The fundamentals must be clear to make informed decisions in the broadcasting business.

> Promote the live stream in advance It is mandatory that you promote your broadcast well in advance. It is because, if nobody is aware of what you are going to transmit; There will be zero spectators! Some social media platforms like blab can schedule your broadcast at your preferred time, and you can get a link to share it on a social network. Subscribers can sign up for your live streaming videos via the link provided, and every time it starts, they get notifications. Thus, you can gather the audience for your live streaming videos in a more systematic way. Don’t miss out on adding essentials like date, time, subject, platforms, and images in a teaser post on social media.

> Make a participation plan Video streaming is very likely on the part of people because the audience has the opportunity to interact with the humans behind the brand. The audience often has a lot of inquiries and is excited to have them answered. Streaming videos give them an opportunity to communicate with you. To create a sense of excitement among people, you can select some interesting trending topics from which the videos will be broadcast live. Carrying out contests, campaigns, etc. swirl online activities. On social media websites where your videos are interconnected; you will get the shares, likes and comments. It will keep your video trending in the feeds. It acts as an icebreaker for your broadcast while people keep discussing your event or video content. As a result, you gain more viewers or subscribers to what you are trying to represent.

> Opt for a call to action The call to action is the key to success in live streaming services. Your audience is always looking for more and more information from you. You need to get your message across to viewers in the most motivating way so that they keep their attention on it. You can invite people to subscribe to your newsletter through social media. You should inspire viewers to actively participate in your video regarding sharing or commenting to make it more viral. CTA messages often get more views and attention as they spark excitement from viewers.

> Select the correct platform- This is a stage where you have a considerable amount of information to decide where you want to broadcast and promote your event. You can seek the advice of experts in choosing the right type of media for your needs. However, you can run trial tests on various platforms to verify the results. Switching platforms isn’t a big deal if you find a better answer elsewhere. All notable platforms provide different features and different levels of interactivity in the context of formats and therefore you have to look for it very carefully.

> Always be consistent The timing of your video streaming is extremely crucial to getting the maximum number of viewers. Like you treat blogs, emails or social updates; handling live streaming videos is too important. Select a suitable time to broadcast your video live on digital marketing channels when you are likely to gain a large audience. After completing the program, it is important to strictly follow it. Eventually it builds momentum and audience building unfolds faster.

Sometimes you may think that choosing a suitable code of conduct for using video streaming is a bit of a complicated procedure. However, it is not! Simplifying the steps listed above will help you make informed decisions. Evaluating the options you have considered can be done more easily. Comparing various platforms, the methods is always beneficial for you as you can reveal something unique at any time while you are streaming the video.

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